It's a beautiful, sunny day on April, 15°C in the mountains. I'm on top of the world in Bormio, a beautiful resort in Northern Italy. I've been snowboarding the entire day and am content in the warm sun. A week ago, when I arrived, I sadly looked at this slope from below; "I'll never get... Continue Reading →
What Do You Live For?
A few years ago, I started to feel the need to define my values and what principles I want to live by. I thought these principles were a must for me as a person and as a brand. My personal brand, so to speak. I have asked myself, "what do I live for" since I... Continue Reading →