It's a beautiful, sunny day in April, 15°C in the mountains. I'm on top of the world, literally, in Bormio, a beautiful resort in Northern Italy. I've been snowboarding the entire day and I'm content in the warm sun. A week ago, when I arrived, I sadly looked at this slope from below; "I'll never... Continue Reading →
What Do You Live For?
A few years ago I started to feel the need to define my values and what principles I want to live by. I felt that these principles are a must for me as a person and me as a brand. My personal brand, so to speak. I do ask myself the question “what do I... Continue Reading →