People don't resist change, they resist being changed. Awareness enables individual, organisational, and social transformation.
How much can you learn from a former creative director at Saatchi & Saatchi? A true creative genius, Paul Arden spent 14 years with Saatchi & Saatchi, working as a consultant for them since he left. He built iconic ad campaigns for Toyota, British Airways, Fuji and many other big brands during his career. Paul... Continue Reading →
In 2017 I managed to read over 80 books. It is a personal record - I never read more than 30 books in a year before, and I realised that we can easily read one book a week. It does require some organisation, triggers and reminders, but it is also enjoyable and rewarding. It started... Continue Reading →
Even though I have objectives and know the general direction I want to go into, what I want to do, what I love to do, and most importantly, what I don't particularly enjoy doing, the industry (online and technology), domain (helping people), I never set the final target of my journey. I've been thinking about... Continue Reading →
I am a promoter of constant education. For me, learning was never only a part of school, which ended before summer and started again in autumn. I just continuously do it as part of my life and core values. Â I learn from books, online courses, conferences, speeches, meetings and random talks with my friends or... Continue Reading →
I think of myself as a humanist, each human being has its or own value and place in the world, no matter if they are male or female. I see no difference between the genders, nor do I see gender as a determinant of a person’s value, thus, I do not consider myself biased in... Continue Reading →
This is one statement that is constantly on my mind: I could do more; I could do better. No matter what I do, the moment I am done, I think it can be improved differently. This desire to constantly improve will probably stop me from having a regular job. Instead, I’d come up with automation,... Continue Reading →
Agents of Awareness 