People don't resist change, they resist being changed. Awareness enables individual, organisational, and social transformation.
How much can you learn from a former creative director at Saatchi & Saatchi? A true creative genius, Paul Arden spent 14 years with Saatchi & Saatchi, working as a consultant for them since he left. He built iconic ad campaigns for Toyota, British Airways, Fuji and many other big brands during his career. Paul... Continue Reading →
In 2017 I managed to read over 80 books. It is a personal record - I never read more than 30 books in a year before, and I realised that we can easily read one book a week. It does require some organisation, triggers and reminders, but it is also enjoyable and rewarding. It started... Continue Reading →
Even though I have objectives and know the general direction I want to go into, what I want to do, what I love to do, most importantly what I don't particularly enjoy doing, the industry (online and technology), domain (helping people), I never set the final target of my journey. I've been thinking about it... Continue Reading →
I am a promoter of constant education. For me learning was never only a part of school, that ended before summer and started again in autumn. I just continuously do it, as part of my life and my core values. I learn from everything - from books, online courses, conferences, speeches, meetings and random talks... Continue Reading →
I was called a feminist during the last year, but I never saw myself as one. I think of me as a humanist, each human being has its own value and place in the world, no matter if they are male or female. I see no difference between the two genders (not to mention that now... Continue Reading →
This is one statement that is constantly on my mind: I could do more; I could do better. No matter what I do, the moment when I am done I think that it can actually be improved in a different way. This desire to constantly improve will probably stop me from ever having a normal,... Continue Reading →
This phrase came to me while randomly washing my hands in front of a mirror. Yes, the bathroom mirror, isn’t it the place where all epiphanies happen? Anyhow yes, I was washing my hands looking at myself and seeing the skin, hair, clothes, whatever “me” is covered in. and I was thinking, well someone sees... Continue Reading →
Weekend. I am somewhere at the mountain celebrating a couple of friends’ birthdays. I went earlier (2 am I think) to bed, as I was dead tired on that specific Friday night. Around 4 am I wake up to a (loud) conversation that went like this: Girl: “You don’t understand we don’t put relationships first”... Continue Reading →
Agents of Awareness 